Last updated: May 2026
This website is operated by Arlena Collective ApS, a professional development company based in Denmark.
Arlena Collective ApS is the data controller for the personal data described in this policy. We are subject to the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act (databeskyttelsesloven).
If you accept cookies, we use Google Analytics 4 to understand how visitors use our site. This helps us improve the content and structure of the pages. Google Analytics collects data such as pages visited, time spent on site, country of origin (not precise location), and device type. This data is aggregated and does not identify you personally.
| Data collected | Purpose | Legal basis | Retention |
|---|---|---|---|
| Anonymised usage data (pages, session duration, country) | Improve the website | Consent (GDPR Art. 6(1)(a)) | Up to 14 months (Google default) |
Google Analytics is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data may be transferred to Google servers in the United States under the EU-US Data Privacy Framework. You can read Google's privacy policy at policies.google.com/privacy.
Analytics only loads if you click "Accept cookies" on the cookie banner. If you click "Decline", no analytics data is collected. You can change your preference at any time by clearing your browser's local storage for this site.
When you submit the contact form on our website, we collect your name, email address, organisation, role, and message. We use this information solely to respond to your enquiry.
| Data collected | Purpose | Legal basis | Retention |
|---|---|---|---|
| Name, email, organisation, role, message | Respond to your enquiry | Legitimate interest (GDPR Art. 6(1)(f)) | As long as necessary to handle the enquiry; Formspree stores submissions for 30 days |
The contact form is processed by Formspree Inc., 340 S Lemon Ave #2687, Walnut, CA 91789, USA. Formspree stores submissions temporarily on its servers. You can read Formspree's privacy policy at formspree.io/legal/privacy-policy.
If you contact us directly by email, we will retain your email and any information you include in order to respond to and follow up on your message. We do not share this data with third parties.
| Data collected | Purpose | Legal basis | Retention |
|---|---|---|---|
| Email address and message content | Respond to enquiry and maintain correspondence | Legitimate interest (GDPR Art. 6(1)(f)) | As long as the correspondence is relevant |
We use a single first-party cookie preference (stored in your browser's local storage) to remember your choice on the cookie banner. This does not track you and contains no personal data.
If you accept analytics cookies, Google Analytics sets its own cookies (_ga, _ga_*) to distinguish visitors and sessions. These expire after 2 years and 13 months respectively.
You can decline all non-essential cookies via the banner when you first visit the site. You can also delete cookies at any time through your browser settings.
We do not sell, rent, or trade your personal data. We share data only with the service providers listed above (Google Analytics and Formspree) and only to the extent necessary to operate this website. Both providers are bound by data processing agreements.
Under the GDPR you have the following rights regarding your personal data:
| Right | What it means |
|---|---|
| Access (Art. 15) | You can ask us what personal data we hold about you. |
| Rectification (Art. 16) | You can ask us to correct inaccurate data. |
| Erasure (Art. 17) | You can ask us to delete your data, subject to certain conditions. |
| Restriction (Art. 18) | You can ask us to limit how we use your data in certain circumstances. |
| Portability (Art. 20) | You can ask for a copy of data you provided to us in a machine-readable format. |
| Objection (Art. 21) | You can object to processing based on legitimate interest. |
| Withdraw consent (Art. 7(3)) | You can withdraw your consent to analytics cookies at any time by clearing your browser's local storage for this site. |
To exercise any of these rights, contact us at hello@arlenacollective.com. We will respond within 30 days.
If you believe we are handling your personal data unlawfully, you have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet):
Datatilsynet
Carl Jacobsens Vej 35, 2500 Valby, Denmark
Email: dt@datatilsynet.dk
Phone: +45 33 19 32 00
Website: datatilsynet.dk
We may update this policy from time to time. The "Last updated" date at the top of this page will always reflect the most recent version. We encourage you to review it periodically.
For any questions about this privacy policy or how we handle your data, please contact us: